With the emergence of alternative media, we recognized the need for original content creation within the entertainment and marketing industries. Here are some of the current categories of clients we work with but we don't stop there. We pride ourselves on being problem-solvers and we're always looking for the next challenge no matter what form it takes.

›› Television Networks

The right Branded Content series can provide increased revenue streams for the network and more effective return on a marketer's advertising dollars. Many television networks have embraced the use of Branded Content and collaborate with their sponsors to marry their brands to the network's most successful shows. A longer format Branded Content series can feel more like a continuation of the show and less like a traditional commercial. The result is, consumers are less likely to reach for their remote to channel surf and the messaging is often times more engaging and memorable; a win-win both for the marketer and the network.

Television shows themselves are becoming Branded Content vehicles. The concept for the show itself can integrate brands into the storyline. For example an episode for a Do-It-Yourself show that focuses on building a deck may feature a guest appearance by an 'expert' from a synthetic decking manufacturer. Integrating brands isn't an after-thought for the show, it's part of the show's original DNA and contributes greatly to its success.

›› Advertisers

Advertisers who are new to this arena or whose advertising agency is unfamiliar with the practice must start by taking themselves out of their comfort zones to reveal new, unexplored arenas for their brands to live in. Some advertisers, on the other hand, may have already uncovered a particular entertainment vehicle that's in-line with their brand but just don't know how to merge the two. Branded Content is not simply the act of product placement. It is an original work of entertainment that seamlessly aligns with the brand attributes and reflects the brand personality. Many times the advertiser's ROI is much higher since they get more exposure for their dollar than a traditional :30 or :60 TV spot allows.

›› Movie Studios

The movie industry has been quick to embrace the concept of Branded Content. Unlike their marketing firm counterparts, their approach is often to reverse engineer to find brands that have symmetry with a particular script. By finding opportunities to partner with particular brands, the studio can generate additional income for the film while staying true to the creative intent of the film and provide yet another touch point for consumers to interact with their favorite brands.

›› Ad Agencies

Many advertising agencies are seeking out alternative media opportunities on behalf of their clients. The problem is, their staff may not be well suited to create this type of content and therefore the agency must find strategic partnerships to bring these opportunities to life. At MO our agency backgrounds make us the perfect partner since we understand the client/agency dynamic and we pride ourselves on not only delivering powerful content, but also the ammunition to help sell the idea from both a right brain and left-brain perspective.